Our Story


Our Story, Our Boutique & Our Designer

Alma J Bridal has opened its doors in 2005 with a passion to make women feel beautiful and make dreams come true. We are here to create an unforgettable experience while finding your dream dress.

Located in the beautiful Auckland suburb of Mt Eden, our boutique is a bridal paradise filled with the most precious and beautiful gowns. With private fitting rooms, the Bride and her entourage will enjoy an intimate experience during her dress fitting.

We are proud to offer our very own New Zealand Designer, Alma Wong Bridal bespoke range and ready to wear collections from international brands such as Essense of Australia, Stella York, Madi Lane, All Who Wander, Lillian West and Martina Liana.

Bridal Experience

The beginning of your happily ever after

We are here to find your dreams and make them a reality. Once you step through our doors you will feel the magic that will make you feel more beautiful than ever before.

We also carry a variety of bridal accessories, to add the final touch to your bridal look. The accessory range includes everything from jewellery to veils, belts and even garters.

We will take care of you from the beginning to the dress to alterations. Your final fittings and alterations will be done in-house by our talented team at Alma J Bridal. We will work our magic so you walk out the door with a perfectly tailored dress!

Alma Wong

Our Designer & Our Creations

Alma is our Creative Director at Alma J Bridal and Head Designer of our bridal brand, Alma Wong Bridal. With over 15 years of experience designing beautifully crafted dresses with a design aesthetic that is a modern translation of timeless classics.

Alma Wong Bridal offers bespoke designs to brides who are after something unique and crafted to your body. Your bespoke wedding dress is custom designed and made in New Zealand, a masterpiece crafted just for you.

Alma and her team are passionate and dedicated to bringing you the best of our work to create your perfect gown. We believe every wedding dress should be personalised and be as individually unique as the bride herself.

Book appointment image

Grab your bride tribe!

Gather the girls and pop the champagne! Start your exciting journey to finding your dream dress.
Alma and her team are here to create a dream experience while finding the perfect dress.
At your bridal consultation you will have your personal, dedicated stylist to work closely with you to find the dress to meet your style and personality.

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131 Mt Eden Rd, Mt Eden, Auckland

09 623 1188


Store Hours

Mon Closed

Tue-Wed 10am - 3:00pm

Thu-Fri 10am - 6pm

Sat 10am - 5pm

Sunday & Public Holidays Closed


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